Robert Day
Arm

Robert Day is responsible for the go-to-market activities for Arm’s automotive line of business in North America, which includes working closely with the automotive ecosystem including OEMs, Tier 1s, OSVs, ISVs and CSPs. As Arm’s governing body representative in SOAFEE and the current chair of the SOAFEE marketing steering committee Robert also is responsible for helping to set the direction of the SOAFEE initiative and educate the automotive ecosystem on the features and benefits of SOAFEE.